The
Joyful Way
to build digital literacy
Looparoo is where 3–7 year olds learn to code and build a healthy relationship with tech.
What we do
What is Looparoo?
Looparoo is a joyful, story-led coding and digital wellbeing platform for children aged 3–7. Designed by the award-winning team at MAMA.codes (and our brilliant kids panel), it brings playful, purposeful coding into your home or classroom. Children complete interactive missions using voice-guided, touch-based coding – no reading required – learning valuable digital literacy and wellbeing skills as they play.
Our approach makes coding intuitive, accessible, and fun from the very start. Built with early years experts and guided by our Kids’ Panel, Looparoo is more than just a game: it’s the foundation for confident, creative digital futures.
Early years expertise
Created with award-winning educators to ensure age-appropriate, skill-building experiences from day one.
Story-led missions
Fun, interactive coding adventures designed to spark creativity and build confidence – no reading needed.
Playful and purposeful
Every mission blends learning and play, giving kids a joyful start in tech through meaningful screen time, with wellbeing activities built in.
Why parents love us
Why choose Looparoo?
We help children build positive screen time habits from the very beginning. Looparoo empowers children to use technology with confidence, care and creativity. With curriculum-aligned coding lessons delivered through fun-packed missions, engaging characters and embedded digital wellbeing activities, Looparoo shows children how to use tech for good – while sparking their imaginations.
Learn about us
Who we are
Looparoo was created by MAMA.codes, an award-winning coding education company on a mission to make coding joyful, accessible, and meaningful from the very start. Founded in 2017 by three London mums working in digital industries, MAMA.codes began with a simple goal: to help their daughters fall in love with coding and grow up confident using technology.
Since then, we’ve introduced over 4,500 children to coding through our fun, creative classes – and seen firsthand how coding builds confidence, creativity, and problem-solving skills. Now, we’re bringing our proven approach to even more families through Looparoo, blending playful coding with positive screen time for young children everywhere.
Sign up for early access below to learn more about using Looparoo as a family, educator or company.
Our aim
Why coding matters
Technology is everywhere and code is the language that powers it. From everyday devices to emerging tools like AI, understanding how technology works is becoming as fundamental as reading or maths. That’s why we created Looparoo: to make coding accessible, creative and inclusive from the earliest years, giving every child a head start in our digital world.
By introducing children to coding through joyful, playful learning, we help build lasting confidence in STEM and empower the next generation to be curious, capable creators of technology, not just consumers of it.
Our Audience
Who it’s for
Yes – children really can start coding from age 3! Early childhood is the perfect time to learn through exploration and play. With Looparoo, children gain the tools to create, communicate and experiment with technology in a safe, joyful environment – all while developing confidence, creativity and logic skills.
For parents, Looparoo offers peace of mind knowing your child’s screen time is being spent constructively – upgrading it to meaningful, skill building play. As they code, children develop early literacy and numeracy skills, logical and sequential thinking, perseverance and school readiness skills that will support them long after they log off.
You’ll also get access to a parent dashboard, giving you real time insights into your child’s progress so you can celebrate their achievements every step of the way.
Our fun characters
Meet Pixel, your child’s coding companion
Every adventure in Looparoo is led by Pixel, our friendly, curious guide who’s here to help your child every step of the way. Along with Pixel’s pals, your child will explore colourful worlds, solve fun challenges, and unlock new coding skills – all through play, imagination, and gentle guidance.
With Pixel by their side, your child will never feel stuck or overwhelmed. Whether they’re coding their first sequence or completing a creative mission, Pixel’s there with encouragement, helpful tips, and a big dose of fun.
Our beta program
Looparoo launches this summer - join for free!
Be among the first to try Looparoo and give your child access to fun missions, activities, and projects designed to build digital confidence and creativity. With our award-winning approach, their coding journey will begin with joy, play, and purpose.
Join our beta mailing list to be the first to know about our launch where you can access the platform for free.
We’re also inviting supporters to join us on our journey. If you’re passionate about digital literacy, creativity and coding for all, find out how you back our mission.
SATISFIED REVIEWS
What Parents Say
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